Amplify your talent with our new artist development programme

Tuesday 13th February 2018

This week marks the official launch of our new artist development programme Amplify. The new programme aims to recognise the talent within the region and has been created to act as a hub for local artists, who are committed to developing their career in the theatre industry. The programme will officially launch on Thursday 15 February with an exclusive Plug-In event with the Amplify team, ahead of the performance of Wonderland.


We’d love to invite you to come and meet Adam Penford (Artistic Director), Fiona Buffini (Associate Director) and Beth Shouler (Artist Development Co-ordinator) over a drink before the performance of Wonderland on Thursday 15 February. This is Adam…

Our new Artist Development Coordinator Beth Shouler will be leading on the programme. Beth, originally from Nottingham, has more than 15 years of experience in the industry and is passionate about helping talented artists reach their potential. Beth has previously been an Assistant Director at Nottingham Playhouse and has worked on a variety of projects within the participation and artistic departments.

Beth said: “I am thrilled to have been appointed to this new role, and I am really excited to be back at Nottingham Playhouse, playing such a pivotal part in the programme’s development. We designed this programme to provide a clear pathway of opportunity and to assist local artists to the next stage in their career.

“Nottingham is thriving as a city, with its artistic flare and vibrant culture, it has a strong selection of promising artists. We are all immensely proud of what Nottinghamshire has produced over the years and we cannot wait to see more talent develop.

“Through the programme we will be providing artists with the support they need to take their career to the next level, with workshops, strategic partnerships or informal advice.”

The new programme is open to theatre professionals of all ages, and all types of theatre artists are encouraged to take part, including writers, directors, producers and designers. The programme includes advice surgeries, workshops, feedback on performances, as well as development time, scratch nights and plug in events.

Nottingham Playhouse has also established a partnership with Talawa Theatre Company as part of Amplify. The partnership, focused on developing black artists within the region, is part of MAKE, Talawa Theatre Company’s new community of black artists.

Adam Penford, Artistic Director at Nottingham Playhouse, said: “Supporting local artists is a fundamental part of Nottingham Playhouse’s work and we are dedicated to providing opportunities for homegrown talent in all areas of our artistic programme. Our recent general auditions gave us an opportunity to meet a large number of local actors and I’m delighted that several of these performers have subsequently been cast in my first two productions, Wonderland and Holes. Through the Amplify programme we have a real opportunity to help regional theatre-makers build sustainable careers.

“I was a freelance theatre director until joining the Playhouse and I know that it’s a tough and competitive industry. Core elements of Amplify will be building relationships, giving advice and creating a support network. We are committed to providing feedback to each applicant when they apply for the various opportunities on offer through the scheme.

“We are particularly excited to receive our first batch of creative ideas submissions in March. This replaces our former script submission programme in recognition that artists are finding increasingly creative and diverse ways to generate performance. We’re encouraging individuals to be as imaginative as possible. We want to create an environment that makes everyone feel welcomed, inspired and empowered.”

For more information on how to apply for Amplify and to secure a ticket for the Amplify launch on Thursday click here.