Nottingham Playhouse

Please ensure that you complete all sections of the application form in full. We will not accept a CV in place of the application form. The job description and person specification describe the experience, skills and knowledge we will be looking for in applicants for this position and will form the basis of the short-listing process.

It is important to demonstrate in your application how you meet the person specification for the job. It is not necessary to have previously undertaken all of the duties listed in the job description but you should demonstrate your potential ability to do so.

Please complete the enclosed equal opportunities monitoring form. Nottingham Playhouse is committed to a policy of equality of opportunity and is taking positive action for equal opportunities and actively encourages applicants from Black, Asian, Minority Ethnic and Disabled people. Black, Asian, Minority Ethnic and Disabled applicants meeting the minimum criteria on the job person specification will be guaranteed an interview. Please note that most of Nottingham Playhouse is accessible for staff as well as patrons and performers, however we regret that access to some back stage areas and some of the offices is limited.

Applications should be sent marked Private and Confidential to the Administration Office at the above address by the closing date of 5pm Friday 11 July 2008. Please mark your envelope Ref: MO

If you have not heard from us within 4 weeks of the closing date, please assume that your application has been unsuccessful.

MARKETING OFFICER JOB DESCRIPTION

Responsible to: Head of Marketing and Communications

Job Purpose: To promote the work of Nottingham Playhouse to the widest possible audience in order to maximise attendance and income and create customer satisfaction.

Duties

Direct Marketing

To plan, lead, report on and evaluate marketing campaigns
To agree and monitor budgets for all marketing campaigns in liaison with the Head Of Marketing and Communications
To schedule, write and edit copy and organise the design, print and distribution of publicity material for all the activities of Nottingham Playhouse in conjunction with the Head of Marketing and Communications
To initiate direct mail campaigns and write direct mail material
To liaise with visiting companies in the organisation of marketing campaigns for visiting productions
To market the work of the Roundabout and Education department and the BRIT (Black Regional Theatre Initiative), producing print, supervising mailings and liaising with the Director of Roundabout and Education, the Customer Services Manager, the Box Office Supervisor (Group Bookings) and other relevant personnel with regard to marketing education and outreach work
To edit and design newsletters, leaflets and e flyers and coordinate print production
To manage a clean and effective database for the distribution purposes
To coordinate the production of print in large print, Braille, audio and video tapes and to market Nottingham Playhouse’s access programme

Monitoring, Evaluation and Audience Development

To produce reports on all activities as agreed in conjunction with the Head of Marketing and Communications and monitor the progress of all campaigns and new initiatives
To develop and implement strategies for achieving and maintaining audience loyalty and monitoring these strategies
To initiate and organise specific promotional activities including external events
To initiate and participate in audience research projects (attenders, non-attenders and identifying new audiences) in collaboration with Head of Marketing and Communications

To keep abreast of developments in IT and using these as appropriate within the department’s marketing strategy including updating Nottingham Playhouse’s website as appropriate
To develop and deliver an effective e-marketing strategy

General Marketing

To be responsible for accurate record keeping in all areas
To contribute to the formulation of Nottingham Playhouse’s marketing and development strategy
To participate in marketing planning as a member of the Marketing Team and attend marketing meetings
To attend press nights, business cultivations events and other PR events where appropriate

General

To always act in the best interests of Nottingham Playhouse
To take positive action to promote Equal Opportunities in all aspects of the work of Nottingham Playhouse
To agree to abide by Nottingham Playhouse policies such as Health and Safety, child protection etc
To maintain confidentiality in all areas relating to Nottingham Playhouse
To maximise income and minimise expenditure wherever possible
To carry out such other duties as may be reasonably expected of the post

MARKETING OFFICER PERSON SPECIFICATION

Essential Criteria

A minimum of two year’s experience in an arts marketing environment
Experience of working with printers and designers and involvement in the production of print
Working knowledge of Desk Top Publishing packages (Quark Xpress) and Photoshop
Experience of marketing campaigns in an arts context
Excellent communication skills, written and oral
Good keyboard and IT skills including knowledge of new media and Web 2.0 (podcasts and blogging)
The ability to work within budgetary limits and to tight deadlines
Experience of writing copy for print and direct mail
Creative flair and a good visual sense
The ability to prioritise effectively
Enthusiasm, energy and stamina
Organisational skills and attention to detail
A flexible approach to work and the ability to work to deadlines and under pressure
Knowledge of the theatre and the arts
Interest in and commitment to making theatre accessible to all community sectors, and to Nottingham Playhouse’s Equal Opportunities Policy
A good commercial sense
The ability to work as part of a team
An understanding of the principles of strategic marketing

Desirable Criteria

Possession of a full clean driving licence
Experience of liaising with the media
Experience of managing market research projects
Local knowledge of Nottingham and the East Midlands
An interest in self-development
An interest in developments in arts marketing practice
Experience of using computerised Box Office systems in particular Databox

MARKETING OFFICER TERMS AND CONDITIONS

Salary: £ 18,600 pa

Payable monthly in arrears by credit transfer

Hours: 37.5 hours per week. Monday to Friday. One hour for lunch.

Normal office hours 9.30am – 5.30pm

Overtime: No overtime is payable. Reasonable time off in lieu may given for authorised extra hours with the permission of the Head of Marketing and Communication

Probation Period: 6 months

Place of work: Nottingham Playhouse

Holiday: 4.8 weeks pa. Entitlement increases in line with the BECTU/TMA agreement and House agreement. The Holiday year runs 1

September – 31 August

Other Absences: In line with the BECTU/TMA agreement and House agreement (eg illness, maternity)

** Please note: this vacancy has passed it's closing date **